The iGaming landscape has changed dramatically over the past decade. What used to be a fragmented sector is now a thriving, highly regulated industry, where technology, creativity, and compliance intersect. Among the companies leading this transformation is Soft2Bet, a global iGaming provider known for its innovative solutions, seamless operations across multiple markets, and an award-winning gamification platform. Behind this success is Uri Poliavich, whose leadership has guided the company from a small startup into a recognized force in the gaming industry.
Soft2Bet’s approach is distinctive. Instead of simply creating software, the company focuses on end-to-end solutions that serve both operators and players. Its growth story is a combination of technology, strategic licensing, and a deep understanding of player engagement, which makes it a compelling case study in modern iGaming.
What Makes Soft2Bet Different
Soft2Bet isn’t just another gaming platform provider. Since its founding in 2016, the company has aimed to offer operators turnkey solutions—platforms that are ready to launch, fully compliant, and adaptable to different markets. At the same time, Soft2Bet runs its own portfolio of B2C brands, offering players an engaging and secure gaming experience.
Some facts about the company:
- Headquarters: Malta
- Employees: Over 100
- Licenses: 19 across 11 jurisdictions including Denmark, Ontario (Canada), Sweden, and Romania
- Expansion: Plans underway for New Jersey, USA
This combination of operator support and player engagement gives Soft2Bet a unique position: it isn’t just delivering technology, but also shaping how gaming is experienced across the globe.
MEGA: A New Standard in Player Engagement
A major reason for Soft2Bet’s recognition is its MEGA (Motivational Engineering Gaming Application) platform. Launched in 2023, MEGA is more than software—it’s a full-scale approach to gamification and engagement in online gaming.
Rather than simply offering bonuses, MEGA uses intelligent triggers, personalized rewards, and immersive mechanics like avatars, collectibles, and city-building features to make players feel invested in the experience. The results speak for themselves:
- Player screen time increased by 4X
- Net Gaming Revenue (NGR) rose by 65%
- Deposits increased by 50%
- Average Revenue Per User (ARPU) went up 45%
By blending technology with behavioral insights, MEGA demonstrates how thoughtful design can improve engagement while also delivering measurable revenue growth for operators.
A Portfolio of Engaging Brands
Soft2Bet’s success isn’t limited to its platform technology. Its B2C brands cater to different markets, each offering a tailored gaming experience:
- Betinia: Denmark, Sweden
- Campobet: Denmark, Sweden
- Tooniebet: Ontario, Canada
- Quickcasino: Sweden
- Don.ro: Romania
Each brand combines localized language support, regional themes, and curated content to create a unique experience for players. By prioritizing player needs and understanding market dynamics, Soft2Bet ensures both engagement and compliance across jurisdictions.
This diversity allows the company to maintain a global footprint while offering local relevance—a rare balance in the online gaming sector.
Empowering Operators
While player engagement is critical, Soft2Bet also focuses on operator success. The company provides fully customizable B2B solutions, enabling operators to quickly enter regulated markets without compromising on quality or compliance.
Services include:
- Frontend Customization: Tailored interfaces for players
- Casino & Sportsbook Integration: A wide range of games and betting options
- Managed Services: Customer support, risk management, and compliance
- Payment Integration: 70+ payment providers for smooth transactions
By providing this level of support, Soft2Bet ensures operators can focus on strategy and growth while relying on the platform to handle technical, regulatory, and operational complexities.
Driving Innovation Through Soft2Bet Invest
In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund designed to support entrepreneurs and startups in iGaming and casual gaming. The initiative provides both financial resources and strategic guidance to emerging companies aiming to bring new ideas to life.
Soft2Bet Invest quickly gained recognition, winning the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. By fostering innovation, Soft2Bet is not only shaping its own growth but also helping define the next generation of gaming technology.
Responsible Gaming at the Core
Soft2Bet’s commitment to innovation is matched by its focus on responsible gaming. Player safety, fraud prevention, and compliance are integral to the company’s operations. Teams dedicated to these areas ensure that all gaming activity is secure and fair, and Soft2Bet continuously updates its measures to go beyond regulatory requirements.
This proactive approach protects players, builds trust, and sets an example for other operators in regulated markets.
Recognition and Awards
Soft2Bet’s achievements have been acknowledged by leading industry bodies:
- Triple Winner, 2025 Global Gaming Awards EMEA:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
- Executive of the Year – Uri Poliavich
- iGaming Sword Award 2023: Turnkey Supplier of the Year
- Recognition from EGR, SBC, and SiGMA
These accolades reflect the company’s ability to combine technology, strategy, and compliance in a way few competitors can match.
Why Soft2Bet Stands Out
Soft2Bet’s success is not accidental. It comes from:
- Regulatory Excellence: Operating in 11 regulated jurisdictions, ensuring compliance without stifling innovation
- Player-Centric Design: MEGA and its brands focus on engagement, retention, and personalized experiences
- Operator Empowerment: Turnkey solutions allow operators to scale efficiently and effectively
- Global Reach: Multiple languages, markets, and payment methods make platforms accessible worldwide
- Innovation and Investment: Soft2Bet Invest ensures the company stays ahead of industry trends
In an industry where technology moves fast and regulations are complex, Soft2Bet proves that innovation and compliance can coexist, creating value for operators, players, and the wider gaming ecosystem.
Setting the Standard in Regulated iGaming
Soft2Bet’s story is a clear example of how innovation, compliance, and a player-first mindset can coexist in a rapidly evolving industry. By combining cutting-edge platforms like MEGA, a diverse portfolio of localized brands, and turnkey solutions for operators, the company has established itself as a benchmark for excellence in regulated markets.
Beyond technology, Soft2Bet’s commitment to responsible gaming, investment in innovation through Soft2Bet Invest, and strategic global expansion demonstrate that growth and ethical standards can go hand in hand.
As the iGaming landscape continues to evolve, Soft2Bet proves that success is not just about offering games it’s about creating engaging, secure, and sustainable experiences for players while empowering operators to thrive.
